Did we underestimate Tom Cruise's box-office appeal?

When Tom Cruise's film "Valkyrie" opened last weekend, after months and months of bad press, middling reviews and little interest by moviegoers, the seemingly cursed, Bryan Singer-directed World War II epic surprised many by debuting at number four with approximately $21 million. Okay, opening at number four is respectable, but back in the day, a Tom Cruise film would usually open at number one with huge numbers. But in the last few years, Cruise's image has suffered so badly, that it is a shock that Valkyrie made any money at all. That it opened in the top five with $21 million only proves that, despite the negative press and bizarre public appearances on "The Oprah Winfrey Show" and "Today Show", Tom Cruise's box office crown may be chipped, but it's not broken or destroyed.

It could be argued that most people associate Tom Cruise as the couch-jumper on Oprah, or as the Scientology celebrity who criticized Brooke Shields' use of anti-depressants for post-partum depression and went toe-to-toe with Matt Lauer over prescription drugs on "Today". But, evidently, there are many out there who remember Tom Cruise as a box-office star who, at one time, made interesting movies and would pay to see them regardless of bad reviews, but simply because it starred Tom Cruise.

I have not seen the film, and do not have much desire to. After all, it's going to be difficult for me to buy Tom Cruise as a German - WITHOUT a German accent. But I can understand why moviegoers wanted to see a Tom Cruise. Despite all the negative press in recent years, Tom Cruise has generally made good movies. For fun popcorn fare, there was Top Gun, Cocktail, Mission Impossible to keep us entertained, even if they were shameless entertainment. And he would also make deeper, more interesting films such as Born on the Fourth of July, Rain Man, and Magnolia. He has made some stinkers, such as Vanilla Sky, but overall, seeing Tom Cruise at the multiplex has generally been a positive experience.

So, perhaps it's too early to call to end Tom Cruise's box-office reign. It no doubt has been taken over by his friend Will Smith, who, although his latest film Seven Pounds is only performing moderately at the box office, has made boffo box-office blockbusters such as I Am Legend, Hancock and I, Robot. But Cruise is still in the game, and if a movie like Valkyrie, with all of its bad press and less-than-favourable reviews, can attract moviegoers, than we no doubt underestimated Cruise's box-office appeal.