Monday, August 24, 2009

Going to the movies... is a pain

Remember the days when movies were $2.50? Okay, I am showing my age here, but I DO remember the days when movies were cheap.

And there were no cell phones. No blackberries.

When popcorn and a coke wasn't veering on $15.

When butter was free.

Ah... butter. Butter has become a contentious issue for me at the movies in the past few years. When movie theatres (namely, Cineplex) started charging fifty cents for a squirt of popcorn, it made butter-on-my-popcorn lovers roll their eyes, but they would fork over the fifty cents, nonetheless.

Now, butter (at Cineplex theatres) is 69 cents. But if you want "layered butter," you have to pay extra. Meaning, you have to pay for each squirt of butter. Ridiculous! (This is why I like AMC. they do not charge for butter - they have self-serve butter and you get UNLIMITED BUTTER!! Also, their popcorn is way better!)

By the time you get your layered butter, your order for a large combo is almost $20. It's crazy.

And when you get into the theatre, you have to deal with 20 minutes of bad commercials (what is with those cow/milk commercials?), obnoxious couples talking throughout the movie, people twittering/texting/CALLING people DURING the movie, people sneaking into the movie halfway or three-quarters into the movie (imagine someone sneaking into Empire Strikes Back AFTER Darth Vader has revealed himself as Luke's father - if this was 1980, I'm sure it would happen!).

Maybe I wax nostalgic for the '80s, but I don't remember going to the movies being such a pain until the last 10 to 15 years when prices became ridiculously high and patrons began bringing in every piece of hardware they could find into theatres.

I love going to the movies. I love the experience of enjoying a film WITH an audience. But I prefer watching a movie with an audience who wants to experience the film - not their cellphone, not their iPod or keep getting up and down from their seat. And the prices of movies (save for Rainbow Cinemas) has become a turn-off.

I have a projector at home. Perhaps I should watch my films at home.

And I can have as much butter as I want - without paying 69 cents per squirt.

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